Watch the live stream debut of the 2018 BMW X3 right here

Luxury crossovers are among the fastest-growing segments in the industry, and many models account for the best-sellers among premium brands.

Audi’s Q5 is a smash hit for the four-ringed automaker, the Mercedes-Benz GLC-Class is flying off lots and sweeping up awards (including our own), and the new Volvo XC60 is the replacement for the brand’s global best-seller, and the top entry luxury SUV in Europe in terms of sales.

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BMW’s new 2018 X3, then, is arguably the brand’s most important model going forward, especially in the crossover crazy U.S. market, so BMW is building the third generation X3 right here in the United States to keep costs low and keep up with demand.

Set to debut today, the X3’s reveal will be live-streamed from the new plant in Spartanburg, South Carolina, and we’ve got the stream right here. Check it out below, or click here to go to BMW’s own live streaming page.